Low Alcohol In Wine = Low Quality?

This is still open to debate.
Beringer Blass Wine Estates has come out with “White Lie Early Season chardonnay.” It adds up to 9.8 percent alcohol compared to the 13 and 14 percent found in some vintages—which adds up to less calories (has 97 calories per 5-ounce serving) and sells for less than $10 a bottle.

The reason behind White Lie’s lower alcohol is that it’s made from earlier picked grapes picked earlier--when their sugar levels are lower. Technology is then used to extract some of the alcohol.

“White Lie” is being marketed to women because:

“Women are all ‘juggling’ so much,” said Tracey Mason, director of global innovation for Beringer Blass Mason. “If you can have what you want but cut out a little bit of what you don’t want, we felt like that would be a really positive thing to do.”

Indeed, when a man drinks, 30 percent of the alcohol is eliminated in his stomach, but for women only 10 percent metabolizes, resulting in a higher blood level of alcohol…which is no white lie!