Thursday, June 25, 2009

Is Israel Wines Worth the Sip?

The Israeli government has decided to change Israel’s international image via the world’s oldest industries: wine. Indeed, the government has recently teamed up with U.S. importers to promote wine.

“Israeli wine can help rebrand Israel,” said wine importer Richard Shaffer. “After all, wine production began in Israel a millennia ago.”

Today, there are more than 200 wineries. In fact, Israel sold $12 million worth of wine to the U.S. last year, up from $11 million in 2007; with wine critic Denman Moody recommending Pelter Sauvignon Blanc 2007.

So the next time you’re in a wine store, ask for Israeli wine and--L'Chaim!

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