“Hello Kitty” Says Hello to Wine

Hello Kitty, the iconic, wide eyed kitty cat well-known to all children and adorning young girls’ coin purses and backpacks is now gracing four different Italian wine labels made by Tenimenti Castelrotto in the Lombardy region. These include a spumante rosé complete with Hello Kitty charm "bottle necklace."

Also, Camomilla, the Milan-based luxury goods exporter is partnering with Tenimenti Castelrotto and Sanrio, which has owned the Hello Kitty brand since its creation in 1974, and created a line of stemware designed specifically for enjoying these wines.

Why and how a child’s icon is now involved in “the drinking game” is anyone’s guess!