NYC Wine Shops Tweak Prices

Bloomberg.com has an article up on their site examining how NYC-based wine shops are adjusting prices or changing business practices to draw in customers during the recession. As I've discussed a few times here on My Wine News, booze is generally pretty safe during economic lulls - but most Americans (particularly in hard hit NYC) are lowering the amount their willing to spend on a bottle of vino.

That being said, a lot of wine shops are stocking up on bottles that run less than $15, hoping that they can stay in business by selling more bottles for less. The article gives a rundown of four different wine sellers across the city, asking them what they're doing to boost business and how things are going. Follow the link for full details.