Monday, November 10, 2008

Sparkling Sales Double for Election Day

OK, OK, I know - the coverage of the US presidential election spanned over two years, day in and day out and has driven most everybody crazy with apprehension. I also know that it's been almost a week since the thing was FINALLY decided and Obama was given the nod to head to the White House. That being said, my campaign promise is that this will be the last post on this blog (for at least two years) on Presidential politics.

And besides, this post is actually really relevant to wine!

If this little press release from Market Watch is any indicator, the American public was extremely excited for election night. Sales at Fresh and Easy neighborhood market announced that they sold more than two times their average daily amount of sparkling wine and champagne. Also, I spoke with several wine shops in Manhattan who informed me that they SOLD out of all but the most expensive bottles in their stock. I guess if vintners of bubbly had their way, we'd have election night every night.

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