The Sideways Effect

There's been a lot of talk the past week about the Bradley effect . . . but at least one news outlet is giving a little play to the less-talked-about Sideways effect. What is that you might be wondering, well, it's the much discussed and debated question of just how much everyone's favorite vino flick, Sideways really had on the Pinot Noir market.

According to an article released by the AP today - the effect may have been as big (if not bigger) than everyone thought. Findings from a recent report tracking wine sales after the film were remarkable. Not only has distribution and sales of Pinot increased, but also the prices people are willing to spend for it. There's also a notable negative effect on Pinot. I guess it just goes to show how much clout the American movie industry still has in America.