Wine, Sopranos Style

I've been coming across this story time and time again this week - apparently HBO has partnered with a New York-based distribution company to bring Sopranos wine to a table near you. I know I know, it seems a little silly, but with an already solid brand name . . . if the wine is even half good it will probably sell like hotcakes. According to the Reuters Article that's been floating around;

"Sopranos Wines are being produced under a licensing agreement between the TV network HBO and New-York based Vesuvio Import Company. The wines will be distributed by Duggan's Distillers Products Corp.

"We feel that these quality Italian wines are the perfect complement to all of our other carefully planned product extensions for "The Sopranos" brand," James Costos, HBO spokesman, said in a statement. A joint statement said the line from various Italian wineries would feature a variety of wines ranging a Chianti DOCG, Pinot Grigio and Pinot Noir priced up to $11.99 to a higher end Chianti Classico at $23.99 and a Chianti Classico Reserva at $29.99.""