Fast Food Goes For Wine

Fast-food customers are hearing something different after they order burgers, fries and, pizza: Would you like a glass of wine with that?

"We simply wanted to create a different kind of dining experience," says Jeff Harvey, CEO a 39-unit chain in the Northwest which added wine and beer to one of its restaurants.
This trend comes at a time when "quick serve" and "quick casual" restaurants are looking to attract diners searching for cheaper options, but not willing to give up the amenities of full-service restaurants.

At the three locations of Shake Shack in New York City (part of the Danny Meyer empire that also includes Union Square Cafe and Gramercy Tavern), the owners sold beer and wine when the first “Shack” opened at Madison Square Park in 2004. The Shack now has its own beer, created with a local brewery called “Shack Meister Ale.”

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