Wine Time at—Starbucks?
Right now, it's just a coffee bar. But soon it may be a real bar.
Starbucks is about to add beer and wine to its menu. That is, the retailer is testing this boozy option in one of its Seattle outlets. However, if the concept is successful, Starbucks may expand these types of stores across the country.
By serving beer and wine, Starbucks is looking to drum up some more evening business.
"If you stop innovating, you're dead," Scott Bedbruy, CEO of consulting firm Brandstream and former marketing chief at Starbucks, said.
He notes there is one drawback:
“The reason Starbucks became the No. 1 place to go for a blind date is because women are comfortable there — and the men aren't drunk."
Starbucks is about to add beer and wine to its menu. That is, the retailer is testing this boozy option in one of its Seattle outlets. However, if the concept is successful, Starbucks may expand these types of stores across the country.
By serving beer and wine, Starbucks is looking to drum up some more evening business.
"If you stop innovating, you're dead," Scott Bedbruy, CEO of consulting firm Brandstream and former marketing chief at Starbucks, said.
He notes there is one drawback:
“The reason Starbucks became the No. 1 place to go for a blind date is because women are comfortable there — and the men aren't drunk."
posted by My Wine News | 6:50 AM
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