Aussie Wine Exports Slow

It seems like only yesterday that Yellowtail was the new big thing for suburban wine drinkers everywhere. It was Australian! It had a great logo with a kangaroo! It was all very exciting! Well, it seems that Americans may finally have come to their senses - realizing that the wine inside the fancy packaging was actually never that good - because Aussie wine exports are down significantly this year.

According to a report from The Australian Bureau of Statistics, exports of wine have fallen by 13.5 pc in the last 12 months. I have to give the guys down under their due, they've done a heck of a job selling bottles of barely palatable wine to Americans for far too much money. Just goes to show how far a well done rebranding job can get you in today's marketing world.