Wednesday, August 27, 2008

Rosé on the Rise

The reports are in and it looks like rosé is finally getting its due as a tasty summer treat. According to Decanter.com, the consumption of rose's has grown by up to 60% during the past three years. Long pegged for a sibling to well-known and almost universally despised pink and sweet white Zinfandel's, the more pleasant drier version of rosé has been breaking out of the stereotype and delighting wine drinkers looking for a refreshing drink during the hot summer months.

WSTA Chief Executive Jeremy Beadles said, 'Even without a good summer it seems the taste for rosé continues to spread. Interestingly, the figures show women have increased their rosé consumption the most'.

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