French Vintners Look to the Sky

I just came across a very cool technology meets wine world story courtesy of Reuters. According to this neat little piece, French vineyard owners are harnessing the power of a cutting-edge satellite and aerial photography driven technology called Oenoview to assess the potential of vineyards across the South of France. Here's a quote from the article:

"The technology, called Oenoview, is a combination of aerial photographs and satellite imagery in the near-infrared, which provides growers and buyers with a complete picture of the vines' vigor and the plot's 'terroir' before the harvest. Oenoview is based on an existing service for agriculture, but because of the smaller size of the plots a higher resolution was needed, Infoterra's Innovation Manager Herve Poilve said."

It's simple, but a neat meeting of the old world and the new. If you want to check out the rest of the article, you can follow the link I've created at the top of this post.