Wednesday, January 21, 2009

American Wine Biz Look for Hope-Fueled Boost

The past eight years have been marked as the first in a long time that a non-drinker has held office in the White House. Former president George W. Bush had abstained from all forms of booze for more than twenty years, and American wine makers are excited to have a guy who likes a glass of wine every now and again back in the big house.

I posted yesterday with the wine menu for President Obama's first official lunch, and it appears that the wines included have already seen a boost in sales. According to a report through Reuters - "The Duckhorn Vineyards and Goldeneye Winery have seen the same effect since it was revealed that Duckhorn's 2007 Sauvignon Blanc and Goldeneye's Pinot Noir would be served with the first two courses at the official Inauguration lunch in the Capitol."

Needless to say, The American wine industry is collectively crossing their fingers, hoping that this affect will carry on throughout the Obama administrations stay.

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