WSJ in on Wine, Too

Last week I posted about how world renowned book (and everything else) retailer Amazon.com was getting in on the wine market. Well, today The Wall Street Journal announced that they, too, will be entering the realm of online wine salesmanship. WSJWine will be a new service offered by the journalism giant - offering access to fine wines through a “direct-to-home” wine service that can be reached via the Web site, a toll-free phone number or standard mail.

They're pairing with already established retailer Direct Wines to make the new venture run smoothly. The theory, as told by reps from the journal, goes something like - Our readers like wine . . . we already sell them papers . . . why not double down? It's an interesting idea, but I'm not 100% certain that the logic can be translated into sales. I guess only time will tell.