Paul Giamatti Laments Passing on Wine-Related Chances

Following the massive success of Sideways, all around good guy and mopey mugged actor Paul Giamatti was offered a slew of wine endorsements. Unfortunately for him . . . he passed on them all. Who could have known that the film would single handedly change the face of the American wine industy, catapulting Pinot-Noir to the new "must have" in every housewives kitchen? Alas, the opportunity came and went, and now he's looking back with more than a little regret. Check out this hilarious Sideways related quote from an article in The Gazette -

"People are always pushing Merlot on me... everybody thinks it's hilarious ... and they think nobody's ever done that before."

Man oh man, what I wouldn't give to be a fly on the wall when he has to hear that line over and over again. Ridiculous.