The Growing Popularity of Rose

An article in the San Francisco Chronicle today takes a close look at the growing trend in America of wine drinkers choosing Rose over other, more traditionally popular varieties like Chardonnay's. Historically speaking, dry rose's have never been popular here in the US. The author speculates that the lighter color of Rose may have led to people lumping it in with too-sweet cheapies like fizzy blush wines.

No matter how you look at it, and no matter what the cause, the sale of Rose in the States has increased gradually in the last year. Since it is, after all, about to be a three day, Memorial weekend, summer kick off extravaganza, I'm willing to bet that a bottle of a nice, cool Rose will be the way a lot of folks decide to begin coping with the heat and humidity of the summer. To read the entire SF Chronicle article, follow the link.

Rose on the rise.