Apocalypse Now in a Bottle . . . Redux

I came across something today that is possibly the coolest bit of wine packaging/marketing/shameless self promotion that I've ever come across. Francis Ford Coppola (of The Godfather, Apocalypse Now, and father of wunderkind Sophia Coppola fame) has a line of self-titled wines that are actually pretty good. What I didn't realize until today is that he also sells a ton of movie related merchandise on his vineyards website. Even better still, one of the gifts that he offers is a $225 3 liter bottle of Syrah with a silk screened image from Apocalypse Now on the front and a hidden shelf on the bottom that contains . . . you guessed it, a copy of the Apocalypse Now Redux Edition DVD inside! This is going on my Christmas list for sure.